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Amy Leung

Sales Management Director | Growth Strategist | Startup Sales Leadership | Executive Assistant

I’m an experienced sales leader with a strong background in scaling global teams, driving revenue growth, and optimizing sales operations in fast-paced startup environments. With over a decade of experience across North America, Asia, and Europe, I’ve led international teams, implemented CRM systems, and driven over 200% sales growth in a Series A/B company. I’m highly results-oriented, proactive, and passionate about building high-performing teams that thrive on clear goals, accountability, and cross-functional collaboration. My unique combination of strategic planning, operational execution, and executive-level support makes me well-equipped to lead in dynamic, high-growth settings.

Education

Office Administration – Executive Diploma

Sheridan College, Mississauga, ON, Canada

Graduated with High Honours, GPA 3.98/4

Hotel Revenue Management Certificate

Cornell University, Ithaca, NY, USA

Bachelor of Science in Hotel Management

The Hong Kong Polytechnic University, Hong Kong

Work Experience

Sep 2024 - Present
Director, Global Sales Management
Aiper Canada TBE Limited
Toronto, ON, Canada

Apr 2024 - Aug 2024
Executive Assistant
Aiper Canada TBE Limited
Toronto, ON, Canada

May 2023 - Mar 2024
Executive Assistant
Vulcan Investments
Mississauga, ON, Canada

Jan 2023 - Apr 2023
Office Administration Co-op Student
Sheridan College
Mississauga, ON, Canada

Jan 2022 - Apr 2023
Full-time Student
Sheridan College
Mississauga, ON, Canada

Dec 2019 - Dec 2021
Hong Kong

May 2018 - Nov 2019
Sales Manager
REVĪVŌ Wellness Resorts
Hong Kong

Apr 2013 - May 2018
Sales and Marketing Manager
J Plus Hotel by YOO
Hong Kong

Nov 2011 - Mar 2013
Sales Coordinator
Langham Hospitality Group
Hong Kong

Mar 2011 - Nov 2011
Sales and Marketing Butler
Gateway Group Limited
Hong Kong

Jun 2010 - Feb 2011
Front Office Agent
Courtyard by Marriott
Hong Kong

  • Accelerate sales growth by over 200% within one year through strategic team alignment across international markets and innovative marketing

  • Manage and coach a global sales force of 50+ team members across North America, Europe, APAC, and Australia.

  • Reengineer the end-to-end sales process, leading to a 30% increase in lead conversion.

  • Monitor KPIs and conversion rate and provide improvement plan

  • Implement and maintain a company-wide CRM system for improved pipeline visibility and forecasting accuracy.

  • Create annual sales budgets, incentive programs, and team OTBs to support strategic growth targets.

  • Lead training programs and continuous performance improvement initiatives across sales managers, SDRs and operations teams.

  • Supported executive leadership with calendar management, strategic meeting planning, and cross-functional coordination.

  • Managed departmental budgeting, invoicing, and internal operations initiatives.

  • Managed scheduling and key client communications for the President.

  • Coordinated executive reporting, meeting agendas, and confidential information handling.

  • Oversaw internal office operations and budgeting functions. 

  • Act as the primary liaison between executives and stakeholders.

  • Assisted Associate Dean of CAPS for special project, data analysis and research.

  • Assisted other CAPS manager and administrative assistants for assigned tasks such as records management, job postings and survey creation.

  • Office Administration – Executive Diploma

  • Career Break

  • Spearheaded the launch of a luxury resort in Bali, exceeding initial sales goals by 40%.

  • Built and managed over 100 global partnerships across wholesale and e-commerce platforms.

  • Drove sales strategy, revenue forecasting, and cross-border team collaboration.

  • Organized and participated in international trade shows.

  • Coordinated the global travel arrangements and meeting logistics for the CEO.

  • Worked closely with the marketing team to build brand awareness in the highly competitive environment.

  • Exceeded annual revenue goals with CAD $4M+ and 90%+ occupancy.

  • Executed high-impact B2B campaigns targeting corporate and travel segments.

  • Developed brand awareness through strategic events and co-marketing initiatives.

  • Worked closely with operation team to create bespoke guest experience.

  • Organized art exhibitions, agency, and corporate events to build goodwill of the hotel.

  • Managed calendar for the Global Sales Director.

  • Coordinated sales leads to worldwide hotels.

  • Handled office administration.

  • Managed client database.

  • Handled incoming phone calls, greeted clients in person and assisted in event management.

  • Performed sales and marketing duties for representing clients (Six Senses Resorts and Spas, Capella Singapore, EpiKurean resorts and About Asia Travel) for Hong Kong and China markets.

  • Established good relationship with travel trade partners.

  • Led travel trade/media familiarization tours.

  • Handled different group/individual bookings.

  • Handled sales office administration, reports, contracts, and database.

  • Handled check-in and check-out services.

  • Answered guest calls and handled guest enquiries.

Passion. Dedication. Commitment.

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